Fantastical Factory of
Curious Craft
Agency: Studio Ramsay
Client: Channel 4
Brief: How can we make a brand new, craft series which attracts new audiences and looks like nothing you’ve ever seen on TV before
Inspired by my collective, Crafternoon Tea Club, I was onboarded as a creative consultant to help develop a brilliantly bonkers new craft show, bringing new, younger audiences into the weird and wonderful world of craft.
I worked directly with the Head of Development, Executive Producer and Series Director on art direction, content development, talent consultancy, trends and insights.
I commissioned Matte Cooper at Jelly to create the opening titles, see some behind the scenes shots here:
https://www.jellylondon.com/project/channel-4-the-fantastical-factory-of-curious-craft
Catch up on episodes!
https://www.channel4.com/programmes/the-fantastical-factory-of-curious-craft
“It feels like a fever dream!”
The Guardian
“What can only be described as a cross-between Art Attack and Blue Peter on steroids, the factory, compete with a man in spandex with a timer for a head, lives up to its fantastical name"
Radio Times
