Guerrilla Garden Centre, ‘Our Future is in Your Hands’, for Comms Lab #itsourtime
Creative Director & Consultant
As a creative pollinator with a multidisciplinary mindset and a mycelial network of talented collaborators, I bring bold ideas to life; telling stories in the most engaging, unexpected ways, sparking curiosity, and connecting communities.
At the heart of my work is creativity in service to life; a web of creative activism, nature connection, and intersectional climate storytelling.
From ideation to activation, I help responsible brands, NGOs, and charities turn insight-driven thinking into playful, purpose-led creative that empowers audiences, shapes the cultural conversation and inspires positive change.
Scroll down to explore my work, skills, and what others have to say 🍄
Selected Partners
Selected Projects
'Wild Cards' for Canopy & Stars
'Climate Nan's Caravan' for European Climate Foundation
'#itsourtime' for The Comms Lab
'Experiments in Waste' for Ecover
'Moss Club' for Glimpse
'Fantastical Factory of Curious Craft' for Channel 4
'WE ARE A SEA' for Joseph Rowntree Foundation
'LUNA' for National Lottery Climate Action Fund
'Project Climate Vote' for Greenpeace
Skills & Experience
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I’ve partnered with a diverse range of clients including responsible brands, charities, NGOs, museums, cultural institutions, fashion, the music industry, tech partners, media channels, publishers, broadcasters and climate campaigners.
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Being a strategy geek I love digging into research and insights. This helps me imagine solutions, develop integrated concepts, and translate these ideas into compelling creative.
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I love real world activations and my ideas have lead to the creation of talked about cultural content and inclusive, change-making experiences.
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I have a keen eye for art direction and enjoy partnering with my talented network of collaborators who help bring my ideas to life:
World-class illustrators, artists, graphic designers, 3d designers, creative technologists, animators, photographers, videographers, cinematographers, composers, editors, set designers, prop builders, producers, directors, writers and more.
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I love to collaborate and have a deep network of creative contacts - see above.
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I have extensive experience in both writing and interpreting purpose-driven briefs, creating compelling proposals and pitch-winning presentations.
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I have extensive experience in outreach and impact. I care deeply about connecting with harder to reach communities audiences.
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As a trained and experienced facilitator I’m able to workshop with internal teams, audiences and clients across ideation and creative development + nature connection and climate storytelling.
Testimonials
“Beccy brings the magic. She’s equally happy coming up with ideas or taking an existing one into a whole new realm, adding depth and style to a concept and keeping things consistent throughout the production process.
Despite working on serious issues like climate change or the food system, Beccy has a lightness of touch and a sense of humour that draws people in and allows everyone to find their voice. A brilliant team player, wonderful human and genuine artist. We can't recommend her highly enough.”
— James Turner, ECD and Founder, Glimpse
“Beccy is a rare breed - a soulful creative activist with a top notch production background. She’s a pleasure to work with, incredibly creative, collaborative and infectiously optimistic yet also highly focused. No project is too challenging for her but more than all of that, she really cares about the issues her work seeks to tackle on and it shows in the creativity, quality and impact of her work.
We’d definitely recommend Beccy to anyone trying to make a positive dent in the world through creative activism…. you won’t regret it!”
— Tom Farrand, Co-Founder Good For Nothing & Swarm
“The Glimpse team were a dream to work with, collaborative and full of original ideas. They were able to cleverly combine the contemporary with the mystical, whilst retaining our brand style and tone.”
— Emily Enright, Head of PR, Canopy & Stars
“Beccy Mccray is a visionary creative leader and facilitator. She is a sharp critical thinker with a really positive energy and a clear passion for enabling people to do their best creative work.”
— Aislinn Mulligan, Creative Campaigner, Greenpeace