
Wild Cards
Agency: Glimpse
Client: Canopy & Stars
Brief: How can we help Canopy & Stars patrons connect with nature - wherever they are
At the meeting place of science, ancient wisdom and the natural world, Wild Cards were created as a gift from Canopy & Stars to their customers. They are a playful invitation to tend to the wild within ourselves and to tune in to our instincts. The tone is mystical but accessible, and a little bit mischievous. They are designed to help us to connect with nature - wherever we are.
Inspired by folklore and mindfulness, each card shares a piece of lore, a ritual, or an intention for the user to consider - be that through pondering collective wisdom from the past, carrying out simple actions in the here and now, or making plans for the future. They're a reminder that we're not separate from nature, we ARE nature.
The deck is divided into the four seasons, with artwork by Sophy Hollington and guidance from Human Ecologist Zoë Laureen Palmer.
All profits go to the wonderful @wildernessfoundationuk













