Wild Cards

Agency: Glimpse

Client: Canopy & Stars

Brief: How can we help Canopy & Stars patrons connect with nature - wherever they are

At the meeting place of science, ancient wisdom and the natural world, Wild Cards were created as a gift from Canopy & Stars to their customers. They are a playful invitation to tend to the wild within ourselves and to tune in to our instincts. The tone is mystical but accessible, and a little bit mischievous. They are designed to help us to connect with nature - wherever we are

Inspired by folklore and mindfulness, each card shares a piece of lore, a ritual, or an intention for the user to consider - be that through pondering collective wisdom from the past, carrying out simple actions in the here and now, or making plans for the future. They're a reminder that we're not separate from nature, we ARE nature.⁣

The deck is divided into the four seasons, with artwork by Sophy Hollington and guidance from Human Ecologist Zoë Laureen Palmer.

All profits go to the wonderful @wildernessfoundationuk

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